In today’s high-tech world, a website serves as much more than your calling card. In the past, a website was window dressing—much like a sign stuck in the corner of your front window—but today it can become a complete “E-marketing” department for your business. As media space becomes more complex, it is important that you maintain the look and feel of updated technology. This gives your customers a message that your company and your products are on the cutting edge of your business.

In order to grow a competitive business, you need a site that helps you convert curious visitors into long-term customers. Let us create your custom designed website, uniquely tailored to your company’s needs. We will work with you to create a package that easily fits your budget.

Your website can offer rich functionality to your visitors, customers and your own employees. The beauty of a website is that it works for you 24/7, even while you are
out of the office!

We are happy to be able to offer you options such as:

• Live chat with your customers
• Customer Relationship Management (CRM)
• Complete Ecommerce solutions (shopping carts, product catalogs)
• Easy-to-use Trouble ticket/Help Desk systems
• Content Management Systems (CMS)
• Job Postings
• Forums
• Web Hosting
• Domain name registration
• Your own Blogs
• Professional Email addresses
• Online calendars and scheduling
• E-Learning
• Internet conferencing
• …and much more!

Object Alliance will listen closely to your requirements and present you with a customized proposal that exceeds all of your expectations. We have created websites for very small businesses all the way up to large Fortune 500 companies. We’re old fashioned in our principles: No customer is too small, no project is too big. Best of all, as your business grows, we will grow with you. Contact us today!

Search Engine Optimization (SEO)

If you’ve checked into Internet marketing strategy at all, you’ve heard of Search Engine Optimization (SEO). SEO is important for your business because it’s the way that visitors find your site. A comprehensive SEO strategy is one of the most significant ways you can build a long-term, sustainable result.

One of the main ways that search engines find your site is through links. The search engine counts the number of anchor text links to your site. To a search engine, this is like a referral to your business. The more referrals you have, the higher your page will rank. Regardless of what you may have heard, you cannot achieve long-term results through blindly submitting to 100 search engines, as some search engine service vendors claim. Search engine services just facilitate the process; SEO is so much more than that.

A proper SEO strategy involves careful analysis of your site content and structure, link analysis, keyword analysis, external links to your site, page rank and many other factors. We place the keywords in just the right places, with correct anchor text linking and clean html code. We even research your competition to see what’s working for them, then we work to get you the same links. This cannot be automated. It requires planning and constant monitoring.

Object Alliance will work carefully on your site to perform the highest possible level of optimization. We will also build a focused long term SEO strategy that will continue to increase your rankings over time. We will even monitor the results for you through weekly and monthly reports so you can see your rankings improve on the major search engines.

Bringing more visitors to your site will ultimately mean more business for you, effectively increasing your bottom line. At Object Alliance, we understand your need for an appropriate SEO strategy. You may find that other companies cater to mid- and large-sized businesses; but Object Alliance is interested in meeting the needs of startups and small businesses too. Call us today!

Internet Marketing

Listing your site on search engines is not enough to effectively market your business; your potential customers must be able to find you. A properly executed marketing strategy can reap tremendous benefits for your business by bringing you not just any visitor, but large numbers of targeted consumers who are looking specifically for your product.

If you’re like most business owners, you want the best possible Internet Marketing strategy with the least amount of risk. You need a marketing strategy that you can easily understand and easily implement.

Your website can be your most valuable source of business, if the right tools are utilized correctly. With a good Internet marketing plan, you spend your resources speaking to the right people. Rather than marketing a general keyword, you will market directly to your selected consumer. Object Alliance will customize your thorough e-marketing plan that will include some of the following items:

• Advertising strategy, customized for your business
• Pay Per Click (PPC) campaign management
• Targeted Lead generation
• Visitor conversion
• Effective Banner advertising
• Viral Marketing

Object Alliance will help you keep your short-term marketing initiatives in line with your long-term objectives. In order to have effective market positioning, your efforts must be measured not only through quantitative means, but also through qualitative analysis. We give you the proper tools; we show you how to use them; and we help you by sharing the raw data and also our analysis of that data.

Allow Object Alliance to become your e-marketing partner. After all, Internet marketing is our area of expertise. We will leverage our many years of experience to give you tremendous ROI for your business. We not only analyze your data, we will continually show you more ways to effectively market your business. Client satisfaction—yours—is our top priority.

Call today to discuss the benefits of targeted Internet Marketing.

Website Analysis

At Object Alliance, we understand that you are busy running a business, and you don’t have the time to perform some of the “back office” parts of your Internet business—even though they are vitally important.

One of the most important services we offer is website analysis. Most people don’t realize the importance of analysis—or that the server logs are generally inaccurate! Your website should be continually analyzed in order to fully understand what your visitors do when they reach your website.

What part of your website design is working? What isn’t working? By studying customer behavior and adjusting the functionality, you increase customer satisfaction. Each improvement toward maximum efficiency brings an improvement in your ROI.

Strategic Internet marketing isn’t just about systems and Customer Relationship Management Software; it’s about the careful tracking and analysis of consumer behavior. Object Alliance will revolutionize your website analysis by breaking down the complex strategic questions for you.

Which of your products are most successful? Which customers draw the greatest revenue, and why? What are the behavior patterns of your existing customers? These are the questions we help you answer.

As the scope of the Internet changes, your marketing process should undergo continual refinement and optimization. By addressing these strategic questions, you’ll build a balance between your technology and your customer service.

A lot of businesses stop after the initial evaluation of their website, probably because they don’t know how to effectively implement change. But having the answers isn’t enough; you need to drive traffic to your site, and then persuade your visitors to take the action you want. Object Alliance uses sophisticated marketing tools to discover conversion ratios, browse-to-buy ratios, and return on investment for marketing. We then help you use the tools to adjust your site architecture, search engine marketing strategies, and customer approach to improve the impact of your marketing initiatives.

Custom Software Development

Do you have specific software development needs? You’ll find that our customized solutions have a longer shelf life than most out-of-the-box applications; plus, we can create greater flexibility with application-specific products. Our clients typically have complex requirements, and they expect high levels of performance. Object Alliance can solve unusual and difficult problems — often where other developers have failed.

Contact Object Alliance and find out why we’re a pioneer in the field of software development. Even with all the companies trying to get into the game, we remain at the top. Our clients include some of America’s largest companies, for whom we have written extremely large-scale software products. We are well versed in J2EE technologies and enterprise architecture.

Customized software enables you to automate repetitive tasks, like tracking inventory, scheduling equipment and personnel, optimizing shipping routes, and data entry. But if you’ve shopped for software, you know that most of it is targeted toward larger businesses, and often includes a lot of technology that small to mid-size businesses don’t want or need.

Most clients are surprised to learn that customized software is not very expensive, especially when they consider the long-term advantages like flexibility and customer support. As a full-service firm, we handle all of your specifications in order to design, implement, test, and service your software needs, giving you one contact number for a total package. When you begin using our custom software, you will immediately experience a dramatic change in your business model.

Object Alliance will help you by creating a software package that’s just right in both performance and price. Our software will make your business more efficient by streamlining your processes. All of your information will be right at your fingertips, easily accessed and easily implemented. Plus, we’ll incorporate your business strategy right into the software package, so it will easily integrate into your client or supplier relationship.

Your trusted Internet Advisor

At Object Alliance, we strive to be your trusted Internet Advisor—not for the immediate project, but for life. We want you to be aware that as an independent company, Object Alliance does not represent a particular vendor or product, so we will not inflict a particular influence on you. Instead, we represent a variety of areas of technological expertise, which we want to share with you.

We sincerely hope that building a website is simply the start of a long term relationship and that you will come to see us as an extension of your company. Whether you need Internet strategy, advice, product research or simply an informed opinion, you can count on us to deliver.

Our services include website design, implementation, support, training, strategic planning, SEO, and website analysis. We’re continually working in the field and updating our own knowledge—we want to stay on the cutting edge in order to serve our clients better.

Our Guarantee

Object Alliance has one goal in mind: Your satisfaction. We strive to provide you with the best in technology, but more so, we want to give you the best customer service. You, the customer, are our #1 priority. After all, without you---Object Alliance doesn’t exist! We want to earn your ongoing business by offering you the best customer service you’ve ever received.

We know that if you’ve worked with other consultants, you’ve probably encountered a lot of hype, possibly with little delivery. We can promise you that we’re different from other companies you may have tried. When we’re through with your project, we expect to see a happy, satisfied customer.