Getting traffic to your website in today's highly competitive world is not inexpensive. The cost of various Internet Marketing techniques can quickly add-up. It is thus vitally important to make sure that your visitors, this traffic you pay so much for, are converted to customers.
Your website is like any other Sales Funnel...that is, of the 100% of visitors reaching your site, perhaps only 60% navigate to your product or services page, 20% of those might search for a product, 5% of those who searched will get the product details, 2% of those put an item in the shopping cart and finally, 1% of this group will reach the check-out counter. That is, your visitors are falling out of the funnel all the time. From getting 100% in at the start, to having 1% reach check-out. That's a lot of falling out.
Your goal is to prevent your visitors from "falling out of the funnel". This is accomplished by carefully analyzing their behavior and determining why they are doing what they are doing.
Converting visitors to customers requires careful analysis of your visitor behavior. How long are they staying when they find you? What are they doing once they reach you? Is any particular source of visitors more likely than others to become customers?
Answering these questions and measuring these metrics are vital to making the adjustments needed to your website to increase your conversion ratio. In fact, we use a total of 27 individual trackable metrics and behavior analysis to understand what your visitors are doing.
Trends we look at include, but are not limited to:
 Bounce Rate
Repeat visitors
Length of Visit
Which Pages are they leaving on?
What path or trail is being followed through your site?
Which visitors have the highest percentage of conversion?
"Clicks to Buy"
Take Rates
...and much more!
By understanding the major trends and unlocking key opportunities, we are able to suggest changes to your website that can have a dramatic effect.
Call Object Alliance today for a private consultation |
